A look into how Tech One designs its apps and how it revolutionizes the design process.
We at Tech One Global have been developing apps and software for quite a while now. We aim to improve not just software and app experiences but life experience as well, as we get inspiration from everyday life. Sounds easy to do, right? Well, not exactly. The process we follow when designing may not be easy, but we try to keep things simple.
In a nutshell, our process is (most of the time) like this:
In this process, we make sure to always prioritize the user. After contemplating on that light bulb moment that prompts us on a new project, we go on knowing our intended users – hence, we do intensive user research prior to designing.
Maggie Morales, Lead UX/UI Designer for Tech One Global, believes in the importance of user research. “Since our main goal is to create design that is centered to our users, research plays a very important role in determining their needs and concerns. Research gives us basis in laying out our objectives in terms of functionality and design. It also helps us determine and address certain problems that may arise on the early stages of wireframing,” said Morales.
Clearly, our designs are user-centric. We believe our apps and software facilitate communication, and much like in the principles of effective communication, the key is on knowing the audience. After we define who our intended users are, we stick by these three principles:
1. We make things easy
We use clear to call action and we don’t leave our users hanging – doing this is as rude as not showing up for a date! The last thing we want to do is cause confusion and defeat the very purpose of the app/software. One good example for this principle is when we intentionally place loading/progress indicators on our apps so that users would know that something is coming up, and not just leave them guessing.
2. We vacuum-pack contents
We make contents scannable, not just readable. We understand that most users wouldn’t read a paragraph (unless it’s an e-book, of course) and writing so will be useless. We greatly respect our user’s time, so a large part of our design takes this into consideration. We make our contents as tightly-packed as possible, but at the same time easy to understand.
3. We focus on the experience
Interface should not just functional but also delightful to use. Our aim is to make UX literally a pleasant experience as experience drives gamification. We design accessibility. What’s the use of a good content if our users can’t consume it?
Moreover, communication with the design team is vital. We continue to be efficient and productive by keeping an open line and spreading an understanding of the design process. We pause along the way to make sure everyone on the team is on the same page. Morales further explains that “aside from getting new ideas, opinions and contributing to each other’s work, communication helps us better work together as a team.”