Welcome to the survival guide on your journey in the cloud – because going to the cloud is not your everyday business strategy.

In this high time when everyone is hyped immigrating to the cloud, it is the right time to capitalize the cloud when it is possible. In these very seconds, the key strategic positions are quickly being occupied in the cloud. Companies left and right are investing in a good position to leverage the cloud later on.

In these turn of events, cloud opportunities are closing fast. So better decide and act fast – it is easier to defend than to take late.

The Preparation Stage

Companies are urgent, however, this urgency are coupled with anxiety to implement and manage a new business model. So the wisest thing to do is to get account of the experience of early movers to the cloud and leverage it to your advantage.

 “Strategy is king; execution is god”

So before you set on the journey, be reminded that everything goes smooth if everything is prepared well. There should be a solid management team dedicated for the endeavor as the driver for desired results – you may call them ‘the cloud thinkers’.

After the prepping up stage, you’re now ready to go on the adventure to the cloud!

The Journey to the Cloud begins here.


Step 1: Know your market and get to know them!

Many companies fail at this stage. The failure stems from either two reasons: first is wrong solutions to the right audience, the other is the right solution to the wrong audience. Most fall flat on the latter. They are shelling out resources on the wrong audience. The aim is to build a business model around a narrow segment of the market, which ultimately will create a long lasting relationship.



Step 2: Identify your enemies competitors well.

No worthwhile market will remain unchallenged. You need to identify what makes your business unique among the sea of crowds. Start listing down all your strengths and weaknesses then create strategies around this – this will become handy in the journey.



Step 3: Craft a compelling offering

Kickoff your offerings by knowing your market’s pain points and which your services address those pain points. Also, identify your services that will remain important which builds recurring revenue streams.



Step 4: Build up your marketing arm

Never ever make yourself difficult to find. Make yourself searchable on traditional and online means. Alongside with this, be reminded that not all prospects will buy your product immediately – cost-effectively nurture them as well.



Step 5: Equip and adopt a cloud-specific sales motion

Believe it or not, customers and more informed than you are – and they are painstakingly want to be in control. Approaching them need a special care by the cloud-specific sales team.



Step 6: Possess a financial plan that creates shareholder value

Traditional business is dying. Value metrics are changing. Setting up a financial plan would create a clear picture on shareholder value, your company’s value, and the value of keyplayers that may provide the capital you needed.



Step 7: Measure results and look for opportunities to fine-tune your plan

This step makes sense in every effort your business does. It is mandatory to maintain regular check-ins with the team by measuring your Key Performance Indicators (KPI). This would allow you to know which business is performing best and which is not. This would also entail the ability to determine what changes to make.

Welcome to the cloud!

These steps of capitalizing and migrating to cloud are the checkpoints of the long-term journey. Meaning, this serves as a guide and hint for those who are ready to move into the cloud – a clear grasp of preparations and strategies that are prepared beforehand.

Yes, there will be bumps and detours along the journey but it will be a worthwhile one in the end.




Dana Willmer | CloudSpeed

“Windows of opportunity: take these steps to capitalize on the cloud momentum now”



Jen Sieger | Senior Business Strategy Analyst, Worldwide Partner Group

“Separate from the herd: steps to build your unique cloud plan for 2016”



Brent Combest | Director, Partner Profitability & Compete, Wordwide Partner Group

“The key performance indicators (KPIs) you should use to measure your success in the cloud”