Let’s face it. The future of a company is the primary reason why it does what it does: innovating, marketing, selling, and gaining those profits and ROIs to turn into assets. At the center of this future-oriented development are two things: the Cloud (like Enadoc) and Digital Transformation.
The two ideas come hand in hand: digital transformation is a process of going from physical to digital to increase security, efficiency, and productivity. The cloud, meanwhile, is a swarm of computers that serves as a digital space for storage, access, and better security. According to Jean-Marc Ollagnier’s article “Using the cloud for digital transformation – The Rio Tinto Story,” The cloud allows companies to procure technology as services that include infrastructure, platforms, applications, and business via the Internet.
Ollagnier also stated that, since using an IT resource is no longer linked to capital to own that resource, it is a good thing that companies can source, scale and deliver capacity unbound by physical location, labor or capital — the cloud cuts off a big chunk of requirements in order to proceed to digital transformation.
But what do we specifically need to do in order to be prepared for digital transformation?
On Jen Sieger’s article about digital transformation entitled “Three effective approaches to unlocking digital transformation,” she said that customers are ready for digital transformation – IDC predicted that by the end of 2017, two-thirds of the 2000 global companies will have digital transformation as the center for corporate strategies. She pinpointed three amazing tips on how to take advantage of this shift-to-digital transformation:
- Understand your business and its customers. Drill deeply into needs, challenges, business objectives, and priorities.
- Create a vision for where you want to take the customer.
- Get executive level buy-in to your vision.
Understand the business and the customers
The first tip can be summarized into simple ideas: understand the journey toward digital maturity, identify where your customers are in it, and determine where they want to be. To achieve a total digital maturity for digital transformation, both parties — the company and its customers — has to be ready. Intellinet CEO, Mark Seeley, said that evaluating the customers’ digital maturity and how poised they are for the change will always come first before trying to building a strategy roadmap and gap analysis to understand their business objectives and priorities.
Establish where you want to go and point the direction
The next tip is all about envisioning the place at the end of the digital transformation journey. Where do you want you and your customers to be after the transition from physical to digital? Faster operations and smoother management — we all want to be at a better place at the end of the journey. But how do we achieve this?
One good tip is to look at the bigger picture. According to Zaun Bhana of Leap Consulting:
“The hardest parts are getting to drill into opportunities on where they want to take the company and why. Big picture questions help, like, if a staff member wanted to start up in competition with you, and wanted to disrupt your business, what would they do?”
Establish an idea of where the customers are now and show them where they can be after the digital transformation to have a solid argument on why they should take the journey.
The problem lies in the gap between the now and the after. To provide solutions and bridge this gap, a decision maker has to focus on opportunities, specifically, choosing which opportunity is the best.
Similar to philosophy’s main ideology that “challenging ideas and its weaknesses brings it closer to its best form,” challenging the possible outcomes for a company decision will bring about the best form of progression. A decision maker, especially during the digital transformation, should be keen on choosing the best opportunities to bring the best outcomes. This is because not all opportunities are equal — every opportunity will always bring something good and some would bring better outcomes. To take on to these odds, you only have so much resources to spare, so make sure you choose the best.
The Digital Transformation road is long — take friends with you
Why start from the ground up if you can start at the top and dive your way down to the very foundations of a business?
Get those executives aboard your journey. Include them in the transformation plan. Most probably, they already have it in their minds but they just need a little more push to get things going.
According to Cate White, Perficient Marketing Manager, executive level buy-in relies on aligning your plan with the executive vision and the IT roles and making sure that their concerns and goals are taken into consideration with the planning. Make the argument supporting the digital transformation stronger, demonstrate how it fills the gaps, and show how your plan can help them realize their strategic vision – you’ll get the support that you need.
A strong point of digital transformation, as pointed out by Mark Seeley:
“With the ability to collect and analyze large amounts of customer data, and the proliferation of digital marketing tools, there is now a tremendous opportunity for CIOs to work with CMOs to create customer-centric personalized digital experiences.”
Put yourselves in the executives’ shoes, identify the gaps, and proceed to form a solid argument that supports how digital transformation will fill these gaps.
Now harness the power of these tips with the cloud and see your company embark on a journey toward digital transformation.